amazon irl x cubcoats
Opened November 2019 – January 2020
A pop-up opened at the Del Amo Fashion Center in Torrance, California in collaboration with Amazon.
Under the art direction of Mimi Chao, I designed, illustrated and laid out much of the pop-up (e.g. store front, shadow box, standing displays, and more.
We wanted integrate the lore of Cubcoat Island into our pop-up, creating an immersive experience for adults and children to enjoy!
Art Direction by Mimi Chao
Floor Decal and Map by Dillon Carson
children’s storybooks
Cubcoats. Released December 2019
Along with Dillon Carson, we storyboarded and illustrated six storybooks based on the Cubcoats cubs. It is currently available to be read here.
Created by Mimi Chao
Written by Lindsey Jean Roetzel
Illustrated by Dillon Carson & I
holiday reaction gifs
Cubcoats. Released November 2019
Chat stickers created for Cubcoats’ Holiday campaign. Each chat sticker represents each character/cub and their task to make the best holiday party ever!
Animated by Della Hu
evergreen reaction gifs
Cubcoats. Released May 2019
Chat stickers created for Cubcoats’ new website campaign. Each chat sticker helped introduce each cubs’ personality
Animated by Jonathan Eden
KIDZCON 2019 promo material
Cubcoats. Exhibited July 2019
We decided to put a fun spin on our branding and created a Circus-themed booth specifically for this event! Shown are the promotional postcards, posters, and back drop designs
Art Direction by Sung Yoo
Lettering and Type by Dillon Carson
cc DISNEY PARTNERSHIP
Cubcoats. Various franchises 2018-2019
Illustrated and designed packaging for different Disney titles such as: Winnie the Pooh, Frozen 2, Star Wars, etc in collaboration with Cubcoats
Illustrations also done by Dillon Carson
Dogtag
Released December 2018
A successfully funded kickstarter card game based around “basic LA influencer dogs” :)
Created by Sean Han
Illustrated and animated by me
